Creating Change: Campaigns
campaigninternational.org provides you with best practice campaign training
Additionally, we offer you to develop world class campaigns which excite people and raise income.
A campaign knows the relevant audiences and their concerns. A campaign builds on uniqueness and repetition of claims, powerful messages and visuals – and works both with mobilization of emotions and people. A campaign always is led by positive solutions and based on ethical values.
A world class campaign
- creates a powerful momentum for change, by touching the right leverage points – a snowball can be enough to kick off an avalanche
- is a symphony where content, communication and fundraising are integrated
- connects with traditional media, dances within social networks and brings people to action, on- and off-line
- uses, if necessary, non violent actions and advocacy interventions
- seeks to create impact by surprise through nimble interventions, vulnerable targets, unusual partners and striking solutions
- and definitely makes you stronger as organization – through more engaged people and a higher income
We can offer you a comprehensive, integrated package for your international and national campaigns:
- Learn from excellence: Capitalize on the brilliance of campaigning organizations such as Greenpeace
- Build campaign strategies, creative tactics and supporter engagement plans
- Develop a FR package with a comprehensive supporter journey and high value interventions
- Set up a nimble campaign structure and provide training and coaching to your campaign team
- Successfully roll out the campaign, start mobilization and FR and establish a regular review cycle
- Support through internal change management
- Learn for the next time through a proper evaluation.